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The Simplus relationship pricing system is the
newest solution in our business intelligence
suite. Simplus allows the Credit Union to...
- Instantly determine, in real-time,
the financial impact of your pricing
decisions on existing or potential
members
- View net income, margin, return on
assets, and return on capital for every
member or relationship
- Implement systematic pricing
throughout the entire organization to
reduce cross branch shopping
- Communicate and translate corporate
profitability benchmarks and goals to
front-line staff through a visual
interface
- Standardize pricing based on risk
and relationship characteristics
- Reduce or eliminate unprofitable
sales
- Integrate numerous sources into the
analysis including banking, wealth
management, and credit card
- Know when to say No to business
Simplus was
developed in response to an expressed need by the Canadian Credit
Union system for informed, 'what-if' pricing at the
front-lines. Specifically, feedback indicated that while credit
unions excel at knowing members on a personal level, there is a
distinct need to better understand members from a financial and
profitability level.
Currently, business is
being priced with limited insight into the actual profitability of
the individual deal or the overall relationship with the
member. Rather, loans and relationships are being priced based
on gut feel. In todays competitive banking
environment, understanding the true costs of doing business can
enable a Credit Union to ensure pricing discipline, and avoid
declining margins.
Simplus allows a
user to ensure profitable pricing decisions by simulating different
pricing scenarios. Simplus users can add or removing products,
change interest rates, modify fee structures, and bring multiple
members into the analysis to quantitatively ensure the profitability
of the transaction and the relationship.
The
knowledge provided by utilizing the Simplus pricing tool, can
help Credit Unions provide consistent and profitable pricing across
the entire organization. For a demonstration of the Simplus
system please contact us.
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