Primisyn logo
 Simplus Pricing

Overview
Simplus Pricing
Simplus Data Warehouse
Simplus Householding
Simplus Cube
Online Demos

The Simplus relationship pricing system is the newest solution in our business intelligence suite. Simplus allows the Credit Union to...

  • Instantly determine, in real-time, the financial impact of your pricing decisions on existing or potential members
  • View net income, margin, return on assets, and return on capital for every member or relationship
  • Implement systematic pricing throughout the entire organization to reduce cross branch shopping
  • Communicate and translate corporate profitability benchmarks and goals to front-line staff through a visual interface
  • Standardize pricing based on risk and relationship characteristics
  • Reduce or eliminate unprofitable sales
  • Integrate numerous sources into the analysis including banking, wealth management, and credit card
  • Know when to say No to business

Simplus was developed in response to an expressed need by the Canadian Credit Union system for informed, 'what-if' pricing at the front-lines. Specifically, feedback indicated that while credit unions excel at knowing members on a personal level, there is a distinct need to better understand members from a financial and profitability level.

Currently, business is being priced with limited insight into the actual profitability of the individual deal or the overall relationship with the member.  Rather, loans and relationships are being priced based on gut feel.   In todays competitive banking environment, understanding the true costs of doing business can enable a Credit Union to ensure pricing discipline, and avoid declining margins.   

Simplus allows a user to ensure profitable pricing decisions by simulating different pricing scenarios. Simplus users can add or removing products, change interest rates, modify fee structures, and bring multiple members into the analysis to quantitatively ensure the profitability of the transaction and the relationship.

The knowledge provided by utilizing the Simplus pricing tool, can help Credit Unions provide consistent and profitable pricing across the entire organization.  For a demonstration of the Simplus system please contact us.